I am a PhD cultural anthropologist and user experience researcher. I enjoy trying to measure things that are hard to measure, from the effect of tech jobs on gender equality in India, to the economic impact of the arts, to the value of cooking assistance on busy weeknights. 

Building on fifteen years experience using qualitative methods, I combine the iterative process of design thinking with deep ethnographic understanding to approach complex problems, asking:
How can we better understand the gap between what people expect and what they actually experience?