Rachel Fleming, PhD
Boulder, CO, U.S.A | www.linkedin.com/in/rachel-c-fleming
User Experience Researcher and Anthropologist combines a qualitative research background with UX research methods to guide early stage and enterprise ventures in the digital product space.
Researcher for advanced technology team focused on strategic innovation in technology applications.
Established user research processes and deliverables for Accelerator digital products.
Conducted generative and evaluative user research for prospective digital enterprise products in insurance, healthcare, and information services.
Close collaboration with design, development, strategy, management, and product leads.
Educating stakeholders about UX research.
Discovering best practices for user research in enterprise products.
Conducted UX research including user interviews, targeted ethnography, survey development, and usability testing.
Wrote epics and user stories catalogue for use in MVP product roadmap.
Made design and product recommendations for client projects in insurance, financial services, aviation, real estate, legal services, consumer products, and healthcare.
User Experience Research Consultant for Technology Startups, Boulder/Denver, CO, Sept.-Oct. 2017
Prospective digital healthcare startup for underserved populations: Conducted interviews/shadowing with patients, doctors, health coordinators; completed qualitative data analysis for actionable recommendations; coached founder in using design thinking methods on problem space and strategy.
Via TRM, software startup in study abroad space: Conducted interviews/surveys with users and SMEs; conducted competitive analysis and usability testing of Via TRM and main competitor with existing clients; conducted usability testing for student facing platform with users.
Student, Designlab UX Research & Strategy Course, February-March 2017
Designed and iterated a digital app product idea through user interviews, empathy and journey mapping.
Created storyboards, problem/POV statements, usability tests, and landing page.
Lecturer, Department of Anthropology, University of Colorado Denver, Aug.-Dec. 2016
Taught the history of Anthropology and applied examples in multimedia lectures.
Created hands-on ethnographic research projects for “Introduction to Cultural Anthropology,”
Adjunct Professor, Humanitarian Engineering Program, Colorado School of Mines, Jan.-May 2016
Conveyed the value of ethnographic research to engineering students through case studies.
Invited six female engineers as guest speakers for “Women and Development.”
PhD Student/Candidate, Department of Anthropology, University of Colorado Boulder, 2009-2016
Designed and managed 15-month field research project in Bangalore, India on gender in technology.
Conducted and transcribed over fifty interviews, coded qualitative data.
Used narratives and qualitative analysis to argue that global tech industry work is improving gender equality in urban India in limited ways.
Analyzed qualitative data for patterns and connections, compared gap between expectations and experience for women in tech in Bangalore.
Presented results at national conferences, taught ethnographic methods seminars.
Won competitive grants for research funding and dissertation write up.
Ph.D. Anthropology - University of Colorado Boulder, 2016
Fulbright-Nehru Student Fellowship for dissertation research in India
Foreign Language Area Studies (FLAS) Fellowship for Hindi language and South Asia area study
M.A. Anthropology - University of Colorado Boulder
M.A. Urban Planning - University of North Carolina at Chapel Hill
B.A. Anthropology - Dartmouth College, Cum Laude
User research design, recruiting, contextual inquiry, interviewing, analysis, data visualization
Top task survey for feature prioritization, qualitative surveys, Outcome Driven Innovation surveys
Usability testing with design prototypes
Competitive analysis and rapid problem space summarization
Workshop facilitation: personas, process/journey mapping, affinity mapping, design thinking exercises
UX Research education: Introduction to UXR for Agile Product Development
Qualitative data analysis: pattern recognition, key insights, actionable recommendations
Presentation of concise recommendations for strategy and product
Product owner duties (writing epics, user stories catalogue, product MVP roadmap)
Surveys: Google surveys, SurveyMonkey, top task (feature list) surveys, user survey methods
CMS & landing page tools: WordPress, Squarespace, Launchrock
Qualitative data analysis: ATLAS.ti, NVivo
Speech-to-Text Tools: Dragon Dictate, Livescribe, ExpressScribe
15 months field experience/qualitative data collection with tech workers in South Asia
Basic conversational skills and reading in Hindi, Kannada, Spanish, French, Italian
Teaching experience in world cultures and cross-cultural skills
Mentor for two aspiring UX Researchers with Hexagon UX (Spring 2019), which supports junior women in UX
Organizer and presenter in “Anthropology Outside Academia” double panel for 2018 American Anthropological Association (AAA) Annual Meeting
Organizer for 2018 Boulder Startup Week Panel “Translating UX Research to Design”
Track captain for 2019 Boulder Startup Week Design Track, organizing two UX Research events
Contributor for Ethnographic Praxis in Industry Conference (EPIC) site and 2019 conference attendee