Rachel Fleming, PhD

Denver, CO, U.S.A   |  www.linkedin.com/in/rachel-c-fleming

PROFILE

  • Anthropologist and UX Researcher leverages a human-centered approach to transform qualitative and quantitative data into stories that highlight opportunities.
  • PhD research on tech industry in India used interviews and workplace observation to find that retaining women in technology requires culture-specific understanding of gender norms.
  • Fulbright scholar with 15+ years’ experience analyzing knowledge industries in Asia, Europe, and USA, including research design, fieldwork, qualitative data analysis.
  • Skilled communicator with broad audience experience, from class lectures, conference presentations, and academic publications, to blogs and local UX and business anthropology groups.

EXPERIENCE

Student, Designlab UX Research & Strategy Course, February 2017
Designed and iterated a digital service product through user interviews, empathy and journey mapping, storyboards, writing problem/POV statements, usability testing, and landing page creation.

Lecturer, Department of Anthropology, University of Colorado Denver, Aug.-Dec. 2016
Taught the history of Anthropology and applied examples in multimedia lectures, created short hands-on ethnographic research projects for “Introduction to Cultural Anthropology.”

Adjunct Professor, Humanitarian Engineering Program, Colorado School of Mines, Jan.-May 2016
Conveyed the value of ethnographic research to engineering students through case studies, invited six female engineers working in international development as guest speakers for “Women and Development.”

MA/PhD Student, Anthropology Department, University of Colorado Boulder, 2007-2016                      

  • Designed and managed field research project in Bangalore, India on gender in technology.
  • Conducted and transcribed over fifty interviews, coded qualitative data, used character-based narratives to argue that global tech industry work is improving gender equality in urban India in limited ways.
  • Organized national conference panels, CU conferences, and ethnographic methods seminars.          

Consultant, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, 2005-2007
Collected and analyzed economic development data for impact of higher education and tourism studies.

Research Intern, Regional Technology Strategies, Inc., 2004-2005
Researcher for Economic Impact of the Arts study for the North Carolina State Arts Council.

EDUCATION

Ph.D. Anthropology - University of Colorado Boulder, 2016
Fulbright-Nehru Student Fellowship for dissertation research in India
Foreign Language Area Studies (FLAS) Fellowship for Hindi language study                       

M.A. Anthropology - University of Colorado Boulder, 2009

M.A. Urban Planning - University of North Carolina at Chapel Hill, 2005

B.A. Anthropology - Dartmouth College, Cum Laude, 2000

SKILLS

Research Methods

  • Ethnographic fieldwork
  • Observation and fieldnotes
  • Interviewing
  • Contextual inquiry
  • Qualitative data analysis

Software

  • CMS & landing page tools: WordPress, Squarespace, Launchrock
  • Qualitative data analysis: ATLAS.ti, NVivo
  • Speech-to-Text Tools: Dragon Dictate, Livescribe, ExpressScribe
  • Statistical analysis: SPSS, economic impact calculation using BLS, Dun & Bradstreet databases